Latinitas - A Strong Voice for Latina Youth

Spotlight: Eva Longoria 

Eva Longoria is a leading Latina feminist in my eyes. Eva was born on March 15, 1975 in Corpus Christi, Texas. She is the youngest of four sisters who earned a Bachelor’s degree in kinesiology, while appearing in college plays. In March 1998, Longoria won the Miss Corpus Christi beauty pageant, which gave her the opportunity to compete in a talent show in Los Angeles, which she won. She decided to stay in California to pursue an acting career.


She has tackled the issues of gender and sexism within the Latina community. There is a misrepresentation of women in film and television. Women are under estimated in the media as being seen as physical objects rather than the capacities women hold. As the executive producer of Lifetime’s Devious Maids, she has had the opportunity to fill in the roles where she believes more women should be, such as writers and technology jobs. Technology is a field as well as science, engineering, and math where women are discouraged from pursuing. Eva states on IndieWire, “I want to challenge all the women here today to become mentors to young women, and show them the way, and show them your path to success.” She believes that mentoring young girls will lead them to follow their dreams and more opportunities will open.


Besides her role in television, she does political activism. In 2012, Eva Longoria was chosen to co-chair President Barack Obama's re-election. She has had a great interest in immigration and encouraging Latinos in politics, where she has spoken out against strict anti-immigration legislation. In 2014, she founded the Latino Victory Project, which is a movement that builds power in the Latino community so the voices and values of Latinos are reflected at every level of government and in the policies that drive our country forward.

She created her own foundation, which is known as the Eva Longoria Foundation. The foundation helps Latinas access resources and opportunities to build better futures for themselves and their families through education and entrepreneurship. She finds education to be extremely important. Everyone deserves a quality education and Latinas aren't getting it. With access to the proper education, girls can not only find a job, but help their families get out of poverty. The goal of the foundation is more than just a positive impact for serving the Latina community. It’s also to shape how we best support the growing population of the Latina workforce.

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