Latinitas - A Strong Voice for Latina Youth

     By now you've probably heard of the Keep It Real Challenge. Keep It Real is an organization that is encouraging people to tweet, blog, post and fight for popular magazines to feature less Photoshop-dependent images. It's hard to find a nationally distributed magazine that doesn't have an airbrushed or otherwise manipulated picture of a woman's body. Even Seventeen and J-14, both of whose readership consists of preteen to teen-aged girls, depend on Photoshop to physically "perfect" their models. Why is this an issue? Well, we live in a society swarming with images that we subconsciously, and sometimes consciously, internalize. A lot of today's women, both young and old, are succumbing to the pressure to fit a cookie cutter standard of "beauty", i.e. unblemished skin, perfectly toned arms and legs, size 2 dress size, ample breasts, flat stomach, lightened skin, etc, etc, etc. These standards are wholly unrealistic and there are some girls who are literally killing themselves to achieve them. It's a first-world epidemic that deserves our attention. It may not feel like it all the time, but women are constantly under attack. Through everyday commercial and print ads we are being told that we aren't good enough. We need this and that product to be beautiful. We need to do this to look like that. The magazine industry's  excessive use of Photoshop is only helping the war being waged on our bodies and self-esteems. Imagine a world where you can open a magazine and not feel the urge to go on a diet or change your body . That's the world this campaign envisions, so are you in?


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